Monday, December 23, 2019

I'd Love to Turn You On #246: Clap Your Hands Say Yeah - Clap Your Hands Say Yeah (2005)

It’s 2005: the Internet is skyrocketing, New Orleans is underwater, and the War On Terror is in full swing. America the Cultured is in a cultural ditch: Destiny’s Child is breaking up, Flavor Of Love is in pre-production, and in his first televised bed-shitting, Kanye alleges that the POTUS is a racist. On the other side of the pop spectrum, Rock’n’Roll has gone full-on Sad-Boi™ and seems to have completely sold itself to corporate media. Fall Out Boy and Panic! At The Disco are being crammed down the throat of nearly every emotional pre-teen and baggy-eyed Clear Channel jockey out there, driving them both to suicide. Between looming threats of another 9/11 and another forced serving of “I CHIME IN,” it was a scary time to be a young American – yet this national state of paranoia could never be enough to faze socially awkward college kids with dial-up connections. A smart, college-educated Brooklyn hipster like Alec Ounsworth, for example, is far too busy playing and promoting his band’s debut, chock full of weird guitar songs about young love and “…Young Blood” to Manhattan crowds that are growing larger and more prestigious by the night. (Imagine singing, “You look like David Bowie”, directly to the David Bowie....)
Originally released in June 2005, the self-titled debut from Clap Your Hands Say Yeah sounds as chameleonic as it does disciplined, and its distinctly “indie” lore remains intact to this day. Following exceptionally positive online buzz and culminating with a glowing review from an increasingly influential webzine called Pitchfork Media, demand for the album became so large that the band had to reprint and reissue the disc altogether, selling over 40,000 copies on their own by the end of September. They signed a deal with UK indie Wichita Records in October only as a means to get the physical disc across the pond. What started as a way for Ounsworth to channel his love of quirky 70’s/80’s new wave and 90’s alternative morphed into one of the Internet’s first overwhelming musical sensations – something reveled by both no-name bloggers and heavy-hitting industry titans (like Bowie and David Byrne who were both spotted at the band’s Manhattan shows).
In other words, freedom from the influence of label heads and industry execs allowed CYHSY total creative freedom, and this quality is immediately evident to the listener. The album’s off-kilter, unorthodox feel can be heard straight away in the eponymous opening track. On “Clap Your Hands!” a carnival Wurlitzer lays the red-paisley carpet for Ounsworth, the madcap master of ceremonies whose lyrics throughout the album are as nonsensical ("betray white water, delay dark forms") as they are woke ("Should I trust all the rust that's on TV/I guess with some distaste I disagree"). The record’s lyrical pinnacle is born on the powerful, Dylan-esque “Details Of The War”; here Ounsworth’s warbled “mezzo-tenor” croons “Nakedness, a flying lesson/Tattered dress, sunburned chest/You will pay for your excessive charm.”
After a point, it becomes futile to trace the sonic influence of CYHSY, as any two record connoisseurs will ultimately come up with different sources. While Ounsworth’s vocals do draw obvious comparisons to Byrne, and nods to Berlin-era Bowie are scattered throughout the otherwise sparse arrangements, the record also qualifies as an indie/alternative funhouse. Perhaps the most agreeable influence is that of Frank Black, whose Pixie-dust is sprinkled on the heavier, guitar-oriented tracks (“Let The Cool Goddess Rust Away,” “In This Home On Ice”), although another listener could easily make an argument for Pavement, or even Yo La Tengo at their loudest. The sonic sources become more ambiguous as the group channels everything from Stereolab (the euphoric “Is This Love”) to the Cure (the goth-pop of “Over And Over Again”), and utilized everything from toy pianos (“Sunshine And Clouds”) to digital Theremins (“Heavy Metal”). The album’s most ear-catching sound is the 8-bit synth patch heard on its only single, “By The Skin Of My Yellow Country Teeth,” which sounds like the soundtrack to your favorite old Game Boy game.
In this day and age, where every self-righteous “gifted” millennial is pirating Ableton on uTorrent and publicly claiming they’re about to produce the next channel ORANGE, the grassroots creation of CYHSY seems almost too good to be true. Although M.I.A. had blown up MySpace in the year prior, and the Go! Team had received serious praise from mp3 blogs, there had yet to be an unsigned act that tapped into musical virality. Even Merge, a renowned indie, was driving the seismic impact of the Arcade Fire. To that effect, CYHSY is one of the first and most lasting testaments to the power of post-millennium DIY culture; its recording and release chronicle a young band’s journey from virtually unknown local favorites to international sensation in the matter of weeks. It’s not quite Beatlemania, but the thing that hooked people onto CYHSY – what set them apart from the pack – was their status as a totally organic, bare-bones guitar band that built their sound, image, and promotional material all on their own apart from any major external force. Additionally, the one force that did catapult this group into the spotlight from obscurity was an exponentially budding music blogosphere that had not yet been swayed by money and corporate interests.
The main lyrical theme of the album – the disillusionment of intelligent youth, poor and heartbroken, in a superficially materialistic Western society that lives in constant fear of mass destruction – is something that is transcendent in the best of all Western pop music, yet Ounsworth’s freewheeling energy and epileptic delivery make these age-old themes seem urgent and uniquely contemporary. Still drunk off the mercurial splash that was Funeral, journalists and A&R men everywhere were desperately looking for an answer to the Arcade Fire, and (if you asked Bowie/Byrne) Clap Your Hands Say Yeah were it. In sound, structure, and style, this is as indie as it gets.
- Ethan Griggs

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